Hyundai

Client:
โ€
Crescent-Lufkin

Agency:
โ€
Five by Five

Prod. Co.:
Helium

Roles:
Freelance Director.

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Agency: VMLYR
Production Co.: FRISKE
Producer: John Lamble
Roles: Director. Editor.

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Tradie pranks meet Star Wars.

Little known fact: tape-measures make Crescent-Lufkin millions in mullah. You'd think the game would be to make them to die just a little quicker so tradies would be forced to get a knew one sooner. Nope, not Crescent-Lufkin. Here they are making gear that lasts even longer than the usual suspects. It's almost as crazy as the idea their agency, Five by Five, pitched them.

A fun shoot, this Star Wars inspired, hi-vis loving, comedy fest was Shotsโ€™ spot of the day. It was fun for the crew anyway. Our hero, Luke Lamond, had to dance his guts out on one of the hottest days of the year. But did he ever complain? Nope. Now that's tough stuff. ย